Bad pitches
How NOT to do it
Pitching in general
Today I had a great email. It started: "Hi [firstname]," and then went on to tell me how this product could make me loads of money. I should have thought the first step in making pots of money is to find out basic things like your target's name, and perhaps the second thing would be to make sure the mail-merge works. That's one company that won't be getting my custom, along with all the others whose emails are automatically dumped in my Trash folder.
Other examples of bad pitches, for me anyway:
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