Alternative measures of newsletter success
It's not ALL about subscriber numbers and analytics
Sunflowers always fill me with a sense of joy. They always look so vibrant and happy! That’s why I’ve chosen my sunflowers photo to illustrate this article. Success also fills me with a sense of joy, hence the connection!
However, while many of us strive or wish for more subscribers and perhaps more earnings, I thought it worthwhile to consider other indicators or characteristics of newsletter success. These are by no means alternatives to subscriber growth, but just as important and not often talked about. This article might be regarded as a follow-on to a previous one:
With no further ado, let’s get on to seven other indicators of success. My views are based on my experience of launching an education newsletter in the year 2000, a time when there was no social media unless you count Friends Reunited. That was started in June 2000 for the purpose of helping people reconnect with people they knew at school, so it would not have been appropriate for spreading the word about my newsletter.
Neverthless, my newsletter grew, and is still going strong, which means I’ve had plenty of time to reflect on success criteria quite apart from subscriber numbers, open rates and click-through rates. I find my success criteria a source of great solace when subscriber growth declines! Hopefully, they will provide you too with something uplifting to think about.
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